Methodology to determine the costs that in the design phase of product-service already identifies the target cost that the company must be able to bear to deliver a product to a specific market segment at a price that the particular segment is willing to pay.


The parameters are based on:


Acceptable Cost = estimated cost that allows you to best meet the clientele’s expectations.

Obtainable Cost = estimated minimum cost of supplying a product in line with market indications.

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