Offer consumers exactly what they’re looking for with PlayMaker, the industry’s first solution for enabling true personalization. With comprehensive data on known and unknown customers, make instant and intuitive decisions in the booking path to serve up the most relevant room types, packages offers and upsell opportunities. Test those customized plays to increase conversion, build loyalty and drive more revenue. With PlayMaker, you can:

• Offer Guests Exactly What They Want: Consumers abandon the process on your booking engine for various reasons, from not finding what they’re looking for to high rates or timed-out connections. With PlayMaker and Duetto’s Revenue Strategy Platform, you can connect browsing behavior, demographic information, past stay history and third-party data to the booking process in the runtime path. This allows you to merchandise room types, packages and promotional offers by engaging guests with a booking experience tailored just for them in real time.

• Call the Right “Plays”: Build customized “plays” for known or unknown guests, and analyze A/B experiments from any play to understand, refine and deploy the strategies that engage consumers and drive optimal revenue. With each play, hoteliers can test their assumptions about what appeals most to customers. All visitors to your booking engine reveal information about themselves and their preferences, and PlayMaker leverages all the relevant data sets to individualize their booking experience, from a customized room type sort order to a personalized room rate, package or promotional offer.

• Measure Your Impact: With PlayMaker and Duetto’s Revenue Strategy Platform, hotels are empowered to run A/B experiments of offers on the booking engine, simultaneously delivering a tailored experience to each guest while analyzing which plays most effectively increase booking conversion and capture incremental revenue.

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