Price bundling is a strategy consisting in the sale of packages including multiple products∕services.

Additive bundling occurs when the price of package is equal to the sum of the prices of the single products∕services, there is no discount but the opportunity to buy all at once.

Super-additive bundling instead implies an increase in the price due to the effect that one product might have on another.

The most common case though is subtractive bundling that implies a discount.

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