SynXis Central Reservations (CR) is the most robust, flexible, easy-to-use rate and inventory management SaaS application. These tools enable hoteliers to support a multitude of rate, inventory and distribution strategies to achieve their business goals.Expand Lifetime Share of Wallet and Grow ADRLeverage powerful revenue management controls to drive a significant increase in ADR.Grow Core Contribution and Brand LoyaltyEngage with common customers across brands with deep loyalty integration, and leverage distribution reach to drive adoption and engagement.Unmatched Partner Connectivity and Ease of IntegrationExperience seamless connectivity to over 120 property management, 7 revenue management, 7 CRM and 18 content management solutions.Rate Parity and Last Room AvailabilityCapture more revenue with real-time rate and inventory information across all channels with integrated reporting tools.SynXis Central Reservations (CR) provides unlimited scalability connecting you to all channels (including GDS, OTAs and Call Center) with a simple user interface and tablet-ready features for managing hotel inventory from anywhere.A powerful pricing engine with sophisticated revenue management controls sets SynXis CR apart from the competition. Even the most complicated rate strategies can be implemented for a single property or across a large chain.Seamless integration between SynXis CR and property systems means cost savings, synchronized data and happy guests.