Year To Date (or Month To Date) – YTD

An expression used to indicate the comparison of production (which can be expressed by date of arrival/reservation/departure and in terms of room nights, reservations and sales, etc.) for the period between Jan. 1st of this year and today (today understood as the...

Yield Class

Element of forecasting and optimization. The Class of Yield groups the clients who have the same booking preferences (time between booking and arrival, cancellation rates, etc.) and the same profile regarding spending and therefore the same levels of generated...

Yield Management – YM

In the language of tourism marketing, the term “yield management” is used to indicate the method of revenue management for the various demand segments (see. “differential pricing”), in order to maximize revenue. Also known as Revenue Optimization or Revenue...

Yieldable/Non-Yieldable

Refers to the individual components of optimization strategy (segment, individual customer, class of rooms, etc.) that management may decide to exclude from the process: e.g. long-standing or special client for whom the same price is reserved in different market...

Yielding

  Revenue Management activity aimed at determining and subsequently modifying rates. see Dynamic Pricing